Change is: Delta

Had the opportunity to travel Delta this weekend on my way to NY. The company simply defines change. A company that was declared bankrupt not too long ago, is re-emerging, and with a bang! A new face for delta, with a fresh, young, dynamic attitude.

Everything has changed, the way the aircrafts are scheduled and turned around, in flight service, destinations served, and even the in flight safety video. Thats what I really liked by the way, the in-flight safety video, it was great, something different than the million others you see every time. Refreshing and very very very American. The highlight is clearly the flight attendant doing the presentation waving her finger in front of the camera while saying "smoking, is not allowed..."

The voice used is fresh and young, it has the feel of meaning business, but at the same time its very friendly.

here's the official link to the video: http://blog.delta.com/2008/02/20/world-premiere-deltas-new-in-flight-safety-video/

The other thing thats awesome about delta right now is there online booking system and best price guarantee. Basically, delta will guarantee the best price on any of their tickets when you buy them online from delta.com, this means customers don't have to go surfing about the internet in search of deals. Underlying of course is a simple pricing policy and a transparent marketing philosophy. They are not the first ones in the world to use this kind of a system. Air France was one of the leaders, but Delta is one of the first airline in the US to use this system. Direct from the retailer always works best!

Delta is flying forward, and in a very American way, with energy, entrepreneurism, gusto, and ofcourse a customer friendly attitude.